Technology War Started by Apple – Did it Lead Anywhere Soon? – University of Dallas University News

The perception behind Apple’s Strategy

Apple has been dearest to every one of us. Not the newton’s Apple, but the Apple that has been discovered by Steve Jobs years ago and its revolutionary comeback in 2007. We all want to become, and some of us are already Apple users. Yes, you are right, the leading smart technology company in the world today. Apple has marked its immense success since the mid of 2007 when it gradually began its journey to lead the smartphone industry, overtaking Nokia’s Symbian OS and today has the highest market share in the world. We all know that Apple pays the least attention to the needs and demands of the general customer groups, yet still, it plays an innovative game which we all love, and every September, we look forward to Apple’s annual event to hear about the launch of a new device. Apple started its journey by specializing in its Macintosh OS, which ran on computer systems, but 2007 was a revolutionary year for the company, followed by its launch of an iPhone.

iPhone was a new concept, which was attractive, handy, and filled with the latest technology. Apple’s iPhone 2G was the introductory device that marked history when customers were waiting since night outside Apple’s outlets in the US just to grab their devices and take a hands-on experience. Starting price of the iPhone was set at $699 for the only 4GB variant available, and it made a significant record of sales for Apple in the first week that it concluded for not being met in a single month even today. This was the power of technology and innovation, which changed the success story of the company. Since then, Apple had been consistent with introducing new devices every year and enhanced its technology. There were different models we all were attracted towards, and increasing our desire to owning any of them to flaunting in our social gatherings was always a dream, and it still is for many.

A majority of our researchers at cheap essay writing service are iPhone and Apple users as well by interest, and hence they will be more than inclined to serve you with relevant and appropriate information before you go ahead with your purchase decision. We understand everyone’s urge for an iPhone, for the brand and the quality it has been perceived with, yet we would like you to know some key facts so that each penny spent can be justified.

Keeping up with Innovation – Had it been challenging for Apple too soon?
Probably Apple was the first company to emphasise our needs towards increased quality in routine smart devices, and hence it came forward with the best retina display technology available in the market. Bright colours were perhaps the major reason we couldn’t resist trying the devices and owning them from the experience of surfing till the image quality from its camera.

Soon, Apple was inclined towards security needs in its ecosystem, and it was the first to introduce a biometric system within its devices. The fingerprint security was launched earlier in 2012 in Apple’s iPhone 5S, which itself was a stunning and stylish device and turned out to capture a major part of the market for several years. Even today, we have various people in our social surrounding who are still sticking with their 5S due to its sleek design and its performance in every aspect.

This technology was soon enhanced in an advanced form of biometric, which is Apple’s Face Recognition System. Apple believed that it could be an important innovation, but after all, it was Apple’s belief and not of the customers. The biggest mistake was to replace a fingerprint sensor with a facial recognition system in its iPhone X, rather than an additional feature that could have been offered.

Technology in the present era is least considered with the design and visible features, whereas technology is all about performance. Customers have been diverted within the race of choosing Snapdragon over Qualcomm Processing systems to provide them with optimal experience for playing games, surfing and browsing or doing any work they prefer. Yet Apple has failed to understand this need and has continued following its traditional approaches.

What Can Be Recommended?

Apple needs to change its strategy of being innovative. Rather than applying what it believes, it needs to focus on marketing research. Talking to your customers and taking their feedback is the key characteristic that can lead you to greater success levels. Popular rivals for the company, such as Samsung, Huawei, Xiaomi, etc., are keen on communicating with their customers, and they find it as an effective approach to what should be done next. We all would probably get attracted to a company that directly approaches us for our concerns and preferences and promptly answers our queries that can be effective in the long term

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