Photo: Niantic
Pokémon GO turns four today and, while it might not be the shiny new toy of the App Store any more, it’s not showing signs of slowing down, either.
On the anniversary of its July 6, 2016 release, leading app analytics platform Sensor Tower says the AR Poké-spotting game has passed $3.6 billion in global player spending. Of that, almost $1.7 billion — or 46.4% of the total revenue — comes from the App Store.
Pokémon GO has been downloaded and installed 125.4 million time on iOS. That’s 21.7% of the total installs, with the remainder being via the Google Play app store.
The report notes that the U.S. is the biggest market for Niantic’s Pokémon GO, representing $1.3 billion — or 35.4% — of player spending. Japan is in second place, followed by Germany.
Four years on, Pokémon GO continues to rule
Pokémon Go had its heyday in 2016 when it comes to mainstream coverage. But it’s had some impressively long legs. According to previous data from Sensor Tower, Pokémon Go raked in $894 million in player spending last year. That’s actually more than it made in 2016, 2017, or 2018.
The trend doesn’t look set to change, either. Today’s report notes that so far this year the game has already generated a total of $445.3 million. That puts it “on course to match or even exceed the record spending it saw” in 2019.
To help the game continue to thrive, Niantic added more play-at-home functionality to keep people tuning in during lockdown. However, at heart Pokémon Go is a game designed for playing outside. As more places come out of lockdown, it seems reasonable that the game could experience a “surge in revenue” as players return to the streets.
If you’re one of the few folks not to have tried this AR phenomenon, you can download Pokémon Go for free via the App Store.
Have you played Pokémon Go? Is it continuing to hold your attention four years after its release? Let us know in the comments below.
The post Pokémon GO turns 4 today, passes $3.6 billion in player spending appeared first on abangtech.
source https://abangtech.com/pokemon-go-turns-4-today-passes-3-6-billion-in-player-spending/
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